This contest sounds worth entering!
It's the Bounty Paper Towels One Sheet Challenge. Grand prize is a $30,000 kitchen makeover, first prize is a $8,000 appliance makeover, and second prize is a year's worth of Bounty Paper Towels.
All you have to do to enter is go to the site and enter an essay of 100 words or less about using a sheet of Bounty to clean "tough messes". Then they ask you for your contact information (but they do say they won't share it with other marketing firms, which is good.)
Considering I have a dog and a toddler in my household, I shouldn't have trouble recounting a story about cleaning up tough messes! Perhaps you also have a story you could share. If so, consider entering! And good luck!